Photo Credit: NBA
In case you haven’t heard, Charlie Villanueva of the Milwaukee Bucks tweeted during the half of Sunday nights game against the bulls, “In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.”
The team has verbally called him out – telling him he isn’t allowed to do that anymore. Why?
Well its perceived that he isn’t focused and into the game. So wait… you’re telling me that social media is a distraction, within the workplace?
Tell me if you haven’t heard this before?
Is this a distraction? Well if Charlie’s performance in the second half (19 points, etc) is any proof – the answer isn’t always yes. Outside of the tech elite and early adopters, people are just starting to register that Twitter even exists. Sports, athletes and organizations are going to be slow to adapt policies.
The bigger question is: do you restrict this type of engagement with fans or do you leverage it to bring them deeper into the locker room, into that world and develop unique programs (ala the Phoenix Suns) to harness this enthusiasm?
